behind the baker

hi!!! i’m nicole—baker, creator, business owner, and the face behind main street sweets.

what started as a childhood hobby turned into a sweet little side gig in december 2020. it all began with a few blue-sprinkled cake pops for my sister’s baby shower — and just a few weeks later, main street sweets was born.

in february 2021 i set up my phone to record my process while working on an order, and over time i developed a love for sharing tutorial-style content online. that passion helped me grow my social media presence, and connect with people from all over the world. in may 2025, i took the leap and my “sweet little side gig” became my full-time career!

my favorite part of this business is bringing your custom ideas to life and seeing firsthand the joy these little treats can bring. starting main street sweets unlocked a creative side of me i didn’t know i had, and i love getting to explore it with every new order.

if you have any questions or want to request a custom quote, just click the “contact me” link — i’d love to hear from you!